Translated from "Uvinum, el origen"

Nico Bour, our CEO, already announced that Uvinum came up from a conversation in Facebook, the most popular social network, using Web 2.0 right from the beginning. But would you like to discover what we wrote exactly to each other in those first messages exchanged between the Uvinum founders? Just keep reading.

A project

Nico Bour: "December 9, 2008 at 16:37pm"

Hello boys,

I feel a little cheeky, but I have to tell you this.

If you are interested in talking about a personal project I've been thinking about for a while... not that I want to be mysterious, but there are interesting possibilities ... :-) It is a project of great interest from a SEO point of view, and also very Web 2.0, and has a clear and important business model. There is a good competitor in this market, but still consider it pretty virgin.

Ok then, no more mysteries by now :-)

Looking forward to your replies!

Ciao!
Nico

Albert Garcia & Albert López: "December 9, 2008 at 17:45pm"

Hey guy, here we are: The Alberts :-)

Well, at first sight ... like you said, the truth is that it does sound very "mysterious" to us!. ;-)

Well, you know that we would literally sign up for anything, and if things are really like you describe them... then we may be interested in this project. If you could give us more detail, we could reply with a bit more certainty. We are intrigued.

...sigue leyendo aquí »

Last weekend I had the opportunity of tasting in my family's house in Provence a 1st Cru of Burgundy. A  Montracher Chassagne of 1999. And I started with my father, Henri Bour to make a comparison of tasting that both were having with this 100% Chardonnay. It came to my mind at that moment the hundred of times that many friends had told me that they never understand at all the wine they drank.

And finally, although this is something that is achieved by tastind different wines, collecting the pleasure of tasting a wine using the different senses (in this order: sight, smell and taste) is truly a great pleasure . I have almost always hear the famous "I do not know  about wine , so I can not explain what I feel." One of the sentences that I don't agree  because I believe that there is no a single answer  to define each wine. Everyone has its own tastes  and perceive its own feelings. This is exactly what we want in Uvinum: there is no a right answer but rather a sum of opinions and recomendations  from users with different tasting profiles that can make you choose the correct wine with the best information available.

I would like to ask everyone here to do a little effort to understand what we taste, to understand wine. You do not need to do any wine courses or read any book (although it is always best if given the chance). When you taste a wine, you should try to understand, feeling it. Using the sight, the nose and mouth (even closing your eyes if you prefer) and be carried away by the sensations that wine conveys.  You can remember a fruit, spices, a land or a person. Everything is fine. What is unfortunate is that we keep drinking wine without feeling it. We are all capable of it, we just need a little effort. And believe me when you started to open your senses to the wine, drinking wine will never be the same.

Some weeks ago, we had the opportunity to make our first Uvinum's brainstorming. We invited 7  wine lovers to join us and share opinions about wine and about our project. More than 3 hours together allowed us to have a clearer view on some of the points raised. There will be more meetings like this with different user profiles that will help us refine our positioning and our project.

We focused on  the wine world in general, the buying process, the role of experts, etc ... And we went into some design detail designs  and on the identity and values of our brand.

The reason why we have done this first brainstorming is simple: we are (the 3 founders) so involved in Uvinum that we need new ideas, different from ours. Surely we are wrong in many of our approaches  and receiving different opinions beyond Uvinum allows us to better understand the user, correct mistakes and explore new opportunities.

We would like to thank Hugo, Raul, Marcos, Ricard, Esteve and Xavi for their help.

Passion for wine has inspired us to create Uvinum. The 3 founders have succeeded in unifying our passion for wine with another passion: to be entrepreneurs. That in itself is a great start. A start that was hatched on 9 December 2008 thanks to a simple message on Facebook under the subject "project".

Now over 7 months since that day, Uvinum has grown step by step. Many meetings to define the whole project, to clarify our focus and positioning, improve our market knowledge to determine what we can do in the wine sector with success.

But what is Uvinum? Uvinum's mission is to revolutionize the online wine market, bringing it to the consumers through social wine recommendations (from users & experts). Uvinum wants to recommend specific wines that best match each user wine profile, so we can always find the best product at the best price. Uvinum has the objective of being THE worldwide reference for wine recommendations, and to reach agreements with major online wine merchants so as always to offer the best prices.

Uvinum is an ambitious project that seeks to become the market leader in worldwide social recommendations. More information will be available soon about our launch and our services. So now I suggest you visit Uvinum UK or Uvinum US (the one that fits better with your needs), leave us your email and we’ll inform you of our next steps. You can also visit this blog to get the latest news.

And don’t forget: a glass of wine is a real pleasure. Taste, Share and Enjoy it!