New forms of marketing also make their way between among wine, beer and spirits producers, who do not get in the past and bet on social networks as a means of dissemination Who does not have a Facebook profile nowadays? Well, I do not, but that is the rhetorical question that had raised in many businessmen minds while they stay behind their stills and vats, concluding that if it's free and multitudinous, it cannot be left out.

Spring is here! long live the wine! Yes, yes, do not look so surprised and let me explain you what I mean because I am sure you are going to understand it at first and I bet you that you will start feeling exactly the same way I do regarding this season... Once the last weekend of March is over, all I see reminds me of wine (in all its varieties, what I am going to hide it for?).

Beer is one of the most storied alcoholic beverages worldwide, and is traditionally is elaborated from barley (or other grain), water, yeast and hops, although sometimes we can find varieties which, prior to fermentation, they add other products, such as fruits, syrups or juices, and even hops is replaced by other herbs or spices, which give their distinctive aroma and flavor to the resulting product. 

Italy is famous for its gastronomy, but also for its wines, young, strong, aged, of long tradition... 

In the region of Lazio, whose capital is Rome, the wines are very recognized, mostly the whites, thanks to the Trebbiano grape. The most popular is the one from Frascati, called "wine of the Popes", also white, which in addition to the grapes of this region, is elaborated with Malvasia, offering a fresh fruity aroma and a sweet taste of better quality. 

You've probably had the opportunity to taste the orujo after a good, long meal with friends or accompanying the dessert. It is the best time to do it because orujo helps the digestion, avoiding the heaviness and fatigue sensation. 

Coming from the grape skin once fermented, the orujo is a spirit with increasingly more adepts, as it offers different types and varieties. 

We can distinguish between young orujo, which has no enrichments after distillation and is usually white and transparent colored. We also find aromatic orujo, when mixed with the most aromatic grapes, aged orujo, yellowish white and aged in oak barrels, and even flavored, which is elaborated through maceration with herbs. 

The progressive internationalization of the brand cava is a fact for some years. This sparkling wine is growing in popularity around the world and many global entrepreneurs in the world of hotels and restaurants include it in the wine lists of its restaurants, recommend it in different wine culture broadcasting channels, and even, as in the case of Richard Bigg, owner of Spanish restaurant group Camino, dare to open specialized establishments in the very heart of the British capital.

The world of gastronomy is increasingly linked to actors or singers who decide to have their own cellars to make wine or elaborate spirits or sell them under their name. 

It is always an important marketing strategy that makes many people to buy this drink always under the name of a famous person. We have some remarkable examples, such as Marilyn Manson, known for leading the industrial rock band of the same name, which promoted a famous absinthe liqueur.