More and more celebrities and stars produce their own wines; fame increases the success of their releases, a phenomenon that we already witnessed in perfume and clothing. But the new trend for those stars seems to be the production of wine.
The couple formed by Brad Pitt and Angelina Jolie continues to be in the center of all the attention. Pitt took advantage of this situation by launching its inaugural vintage, and Angelina its Miraval Rosé 2012, which were sold in 5 hours.
This sales record had an impact on the wine community and generated reflections. It also showed the desperation of the fans for purchasing a wine bottle launched by Jolie and Pitt. This event generated many press releases and further interest in wine. In order not to take too much advantage of their names, the bottles were not marketed at exorbitant prices, with a 15 € per bottle.
However, not every famous stars offer fair prices or accessible wine bottles onto the wine market. Yao Ming (former basketball player in the NBA) charged 390 Euros for every bottle of its first harvest. Other stars linked their names to wine like Fergie (Black Eyed Peas vocalist), Drew Barrymore, Andres Iniesta and Lionel Messi. But some of them engage themselves further in the process of production, vineyards and crops such as Francis Ford Coppola, who owns part of Inglenook Estate and has managed to create a great and highly respected brand in the wine marketplace.
The quality of the celebrities wines varies at least as much as their prices, and in my personal opinion they should be selected in the same way you would select a regular wine, unless you're a self-confessed fan of any specific personality, and wish to purchase a bottle for your collection.
And if you are, we recommend:
Miraval Rosé 2012
Leo Malbec 2011