I keep defending my theory, shared by many, that you do not need to believe the wine experts (you don’t really have to listen to their advice) in order to buy the best wine, which is none other than the one you personally like most, we are thus subjective.
But marketing is a powerful tool that has helped brands and wineries which have had the good fortune of having taking a shine to the trend expert to get amazing benefits from it. That’s the trick.
Not that these critics and experts try to cheat or manipulate us, but the truth is that you cannot compare. The thing is that we are talking about people who are used to tasting wine. Privileged ones who have the chance to taste different types of wine (and usually all very good) every week, even every day.
Wine tasters in many cases also have an education that enables them to carry out their professional activity under that intellectual baggage that makes them get to understand even better what they are about to taste.
We mortals are lucky if we can vary often regarding wine brands, if we can try something new and we can feel even more fortunate when we get surprise with the release of that wine which we have decided that we will venture to buy.
So the summary of all the weapons we have to review a wine would be: an untrained palate: due to the lack of variety we are used to; difficulty recognizing nuances: because of our generally poor education as far as regards wines and grapes, and the most determinant variable of all: that everyone appreciates things differently (call it wines, colours, smells, etc...)
It has been shown that experts are able to recognize wine flavours and aromas where others find none or only a very slight perception. It is a biological difference, but it is also true that the culture and practice will help improving it.
So we should not be afraid of choosing our own wine instead of letting another well – known or bombastic named man, who we don’t have the pleasure to meet, who chooses it for us. And if what we aspire to is to that elite of wine connoisseurs and experts, it is best to start practicing right now and not to be afraid to trying something new, instead of always buying those two or three brands we know for sure that we like, to avoid risk.