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France in Uvinum's blog

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Wine consumption in France reached a record low

 - French producers are concerned, and rightly so, because -apart from other problems related to competition and appellations of origin- they are seeing as, in recent years, their countrymen are drinking less and less amount of wine. In fact, according to a recent study made by FranceAgriMer, under the French Ministry of Agriculture, the average consumption is just one glass a day when traditionally it was much higher.

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Cognac, bouquet from France

 TAGS:When we talk about Cognac, it´s clear that we are referring to a special spirit. It is because of its geographical specificity, which restricts its output to a little place in the world, coincidences of life, it is in France and includes the regions of Charente-Maritime, Charente, Deux-Sevres and the Dordogne, which in turn are divided into six zones:

- Grande Champagne

- Petite Champagne

- Borderies

- Fins Bois

- Bon Bois

- Bois Ordinaire

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Consumers stay home and drink wine

Good news for the wine industry: a recent survey shows wine has become consumers' first choice in the US, UK, and Australia when they stay at home, which itself remains a strong trend as people seem reluctant to return to their pre-Crisis levels of spending on eating and drinking out.

The bad news for upper tier wineries is that the wines chosen remain on the lower end of the price scale in the US, Australia, and other countries like Italy and Austria. Only the UK is feeling optimistic- 30% are willing to pay more then $10 per bottle versus the $7 bottles selling in the other countries.

Red wine

What does this mean? In the short term wineries selling wines over $10 are going to continue to struggle for a while and wine flash sales and deals will continue- more of the same we've been seeing in the past year. But long term it means drinking habits are shifting from beer and spirits towards wine, which is considered better for your health, adds an additional level of pleasure to food, and has strong associations with sharing good times with family and friends. Even the Crisis has had one major upside, as in their search for values consumers have become more open to experimenting with new regions and varietals. This means once confidence is restored the industry may have its best moment yet- a wide wine drinking population, now open minded and with increased power to move up the price scale and searching for great finds at all levels. And with internet shopping for wine now more widely available, consumers will be able to take advantage of more choices than ever.

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French wine to become the Coke of the wine world?

France has been slipping for a while from it's lofty seat at the top of the wine world  due to increased competition across the globe but also internal problems such as inconsistent quality standards, lack of government support, and the recent move among younger generations away from wine to beer and spirits. Yet the country's wine reputation still stems from having some of the world's top vineyards and producers. When you mention France many consumers continue to  conjure up images of first growth Bordeaux, rare Burgundies, and grand Champagne houses. But even this illustrious reputation is now being threatened it seems, for as The Independent recently reported, a senior French wine official has declared that French wine will become "like Coca Cola".

Wine Coca ColaIt is a disturbing thought, but some believe it's France's best option to compete, saying the top and upper middle tiered producers can remain unchanged but the lower tiers will benefit from being consolidated to create more uniform wines of dependable quality that will challenge Australian and other New World wines on the cheap and cheerful shelves of your supermarket. 

Is this a win for value seeking consumers disappointed by uneven quality or a tragic loss for the beloved and very French idea of terroir