I keep defending my theory, shared
by many, that you do not need to believe the wine
experts (you don’t really have to listen to their
advice) in order to buy the best wine, which is none other than
the one you personally like most, we are thus subjective.
But marketing is a powerful tool that has helped brands and wineries which have had the good fortune of having taking a shine to the trend expert to get amazing benefits from it. That’s the trick.
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