The design is a fundamental part of the success of a product. Until recently the world of wine stood apart because it was thought that the prestige of a company was grounded in years and years of work, but it is also true that those who want to enjoy a wine may not know the history of every winery in the world.
In 2 words: label sells. It catches your eye. And if behind the label there’s a good wine, it will sell.
That is the thought that many wineries around the world who have modernize their labels fallow, new or younger products and more commercial or aggressive. We present some examples:
If we go to France we have the Armand de Brigniac winery, which produces some of the best rated Champagnes in the world. And they enhance the feeling by presenting them as aces.
What do you think of the labels? Do you think they can help to sell the wine better? is it just marketing? What is your favorite label?