The beer market has been favored by the preference of women to consume this refreshing drink. For example, recently it has been known that the number of female’s beer lovers in the UK has grown in the last three years.
Camra, an association for the promotion of ale beer in the UK, has been commissioned to study the figures with the launch of its Great British Beer Festival in London and says that, compared to the previous year, over 20,000 more women have joined the list of beer fans. In addition they have found that one third of women attending preferred Ale. This amount is twice bigger than 3 years ago.
This shows that women have had a higher level of openness to try the beer Ale and enjoy its delicious taste. There are currently 8,000 different brands of beer on the market, so that the British are leaning toward locally produced beers in the UK.
Some words from a representative of Camra were:
It is interesting that more and more women are preferring ale. Our national drink changed its image years ago and is now increasingly seen as a drink for women, more than for men. This trend will help put all the British beer market back on a growth path.
Christine cryne, national executive member of Camra , said :
The increased interest in real ale among women in the UK is largely due to the wide variety of beer which is now available. So it is not surprising that this trend will be replicated in countries around the world and especially in those with a prominent craft beer production.
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